Rise of Chief Marketing Technologist

Whether as a CMT (Cheif Marketing Technologist) or CAO (Chief Analytics Officer), I’m so pleased to see analytics reaching a strategic executive function. There are so many times in my career when I believed if someone who understood the data could represent at the executive function, companies would have a competitive advantage.  http://ow.ly/MdBa30mtgEw

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s